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SHELBYVILLE, Ind.

Knauf Insulation today announced the launch of its Thinksulation program, an awareness initiative that will promote the energy efficiency and environmental benefits of fiber glass insulation.

Knauf unveiled Thinksulation at the Insulation Contractors Association of America (ICAA) annual convention in Miami, Florida, September 22-24, and has created a website, www.Thinksulation.com, that will serve as a resource for homeowners and buyers, builders, contractors, architects and others.

Thinksulation is based on the extensive array of research available that tells a compelling story about the “greenâ€

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