Marketing to Realtors.

[Reality]

In this city, there's a free book called "The Real Estate Book." It's probably in other areas of the country. Many realtor and real estate company e-mail addresses are shown. How successful do you think it would be to send e-mails out advertising a HI business? I hate spam. Do you think they would hate these messages?

[Scottpat]

I think you answered your own question!

Email is for communication not for advertising, IMO.

[chrisprickett]

I experimented with sending Realtors very useful information via email. I emailed 400 agents, once a month for 4 months. Maintenance tips, checklists for getting their client's home ready for an inspection, etc. The ONLY feedback I got was asking to be removed from the list.

I agree w/ Scott.

[BlackJack]

When was the last time you responded positively to an unsolicited e-mail? I know I have never spent 1 dime on any e-mail advertisement sent my way. But that’s just me.

[Bill Kibbel]

In the subject line, if someone wrote "Home Inspections; I won't kill your deals", how many would open it? [:-dev3]

[PWCameron]

I've been doing it for about 4 years. Only 2 times has anyone asked to be removed. When I meet people, they often refer to me as "the guy in my inbox". Recently, while working as a disaster contract inspector for FEMA, I put together some "Letters from the Field" and my wife sent them to my "list".

Email seems to keep my name out there. Costs about 15 minutes of my time each month.

Only send info people could use!

Works for me.

PWC

[chrisprickett]

Originally posted by PWCameron

I've been doing it for about 4 years. Only 2 times has anyone asked to be removed. When I meet people, they often refer to me as "the guy in my inbox". Recently, while working as a disaster contract inspector for FEMA, I put together some "Letters from the Field" and my wife sent them to my "list".

Email seems to keep my name out there. Costs about 15 minutes of my time each month.

Only send info people could use!

Works for me.

PWC

I think that says alot for "regional marketing". What works in Rochchester MN, may not work in Phoenix, AZ. Marketing is definitely more of an art than science.