Hi Don, You are absolutely correct, you have to know your market. With cable TV the ads are really quite cheap. I found the do-it-yourself, home improvement, house detective shows donââ¬â¢t yield much. But the news and brainy shows like Nova do work quite well. For the mall I mean set up a table and sit there and talk to people. That DOES work and it only cost me $175 for 3 days that produced 5 inspections at $395 each. My radio campaign on the other hand on fizzled. As far as the truck lettering, I already pay more for commercial insurance. But take a look at why you might need commercial insurance, (tool coverage in my case). I a not sure about the team sponsorship either but the idea was name recognition. After you become known well enough, people just automatically call you. It is an unconscious thing I am told. The newspaper ads either have to be target specific or super generic. I got this from Chris P. I advertised in an area with a lot of new subdivisions for ââ¬Åwarranty inspectionsââ¬