At the end of the day if I have to get this education, I rather have some fun doing it. Mixing it up with a hypnotist/comedy act, poker tournament, bowling outing and a celebrity appearance is better than the norm. I agree that these conferences need to change their format and well at least this appears to be a start. As attendance at other conferences begins to drop they'll be getting the picture, this is the first to try something "different" so can't bad mouth on that.